MY WORK. MY WORK. MY WORK
EDITORIAL AND ECOMMERCE
When it comes to beauty, Clare has covered it all – interviewing top dermatologists like Dr Kemi Fabusiwa and Dr Sophie Shotter, celebrities including Jamie Laing and Sophie Haboo, and brand founders such as Connor Walker (House of CB) and Trinny Woodall (Trinny London). She’s also spoken with leading celebrity MUAs and stylists to the likes of Ariana Grande, Kendall Jenner and Millie Bobby Brown.
With wide knowledge of the beauty industry, Clare is a trusted authority for product recommendations – from budget-friendly moisturisers to the perfect brown mascara. Having tested thousands of products, she knows exactly what works.
Her work has taken her to places like Toronto and Madrid to cover major launches, such as The Ordinary’s hyaluronic acid serum, where she travelled to Canada for an exclusive first look.
When Black Friday and Amazon Prime Day roll around, Clare thrives (albeit fuelled by a lot of coffee), turning around breaking news stories, updating hub pages, and spotlighting the best deals, all with SEO on point.
READ CLARE’S AUTHOR BIOS:
SOCIAL MEDIA AND CONTENT CREATION
She is just as happy behind the screen writing an article, as she is in-front of one, presenting to the camera. At Women’s Health, she launched her own social media series, The Expert Edit, where she shares in-depth reviews and tutorials across all things beauty. Most recently, she helped spearhead Cosmopolitan’s TikTok Shop which involved working closely with TikTok to come up with a clear strategy, build relationships with beauty brands and to shoot and edit the content. She has also created advertorial video content for brands like LookFantastic and ghd.
Clare has a sharp eye for trends and a solid understanding of what makes online content pop, from nailing the topic to perfecting the location and lighting. She’s well-versed in editing tools like CapCut and Premiere Pro, ensuring every piece of content is polished and engaging.
PRESENTING AND TIKTOK LIVES
When it comes to live work, she lets her energetic and playful side shine, while also showing her professionalism as a beauty expert.
She has presented many hours of TikTok lives and hosted giveaways and competitions, gifting major prizes across brands like ghd, Cult Beauty and REFY. Not only is she in front of the camera, but she has worked with big teams behind-the-scenes, including socials, production and affiliates, to ensure successful live streams. With an ability to talk to everyone and anyone, she also loves grabbing a mic and hitting the streets to collect street interviews.
COMMERCIAL CAMPAIGNS
Clare has hosted and presented standout branded content campaigns and projects, including the Breakout Hack activation with Disney and a campaign with Aussie, spending full days on set bringing her on-camera energy and beauty expertise to life in fast-paced, social-first formats. She has also worked with the production and marketing teams throughout the entire process – from concept through to execution – ensuring smooth, well-run shoot.
BRANDS I HAVE WORKED WITH
